Hello, I am a freelance Designer,
Creative Director & Innovation Manager.

I consult and support clients to innovate better
and to deliver the best user experience possible.
Hello, I am a freelance Designer, Creative Director & Innovation Manager. I consult and support clients to innovate better and to deliver the best user experience possible.
Services I offer.
With over a decade of professional experience, I can support in different areas and roles according to your needs.
Principles that drive me.
There are a great number of principles that describe fragments of a good innovation culture. Here are some to get a better picture about my approach.
Embrace Change.
To innovate, coping with uncertainty is the lesson to learn to activly create something new.
Reframe the Frame.
Reflect on your actions, challange your perspectives and use methods and frameworks.
Focus on Impact.
Know your goals, clients, users and use design to value to maximize product quality and efficiency.
Leap of faith.
Use metrics for insights and trust your creativity to set sails to new horizones.
Culture is key.
It is the soil to innovate upon and the single most important asset to pursue Innovation.
Work experience.
I have worked in different industries and all parts of the value chain. I mix specialist skills with a generalistic mindset to go from birds' eye to deep dives and vice versa.
Experience for brands.
I have had the opportunity to work on projects for major brands and gained insights how to deliver great projects cross industries.
My journey in a nutshell.
First I learned how to design products and then moved on pursuing the question how new ideas are born and innovations are made.
Work.
- Freelance Designer, Creative Director and Innovation Manager
- Head of Industrial Design at Loewe Technologies GmbH
- Freelance Industrial Designer and Art Director
Studies.
- Innovation Management, Leuphana University Lueneburg
- Industrial Design, University of Applied Science Darmstadt
Selected awards.
- German Design Award – finalist newcomer
- Bavarian Prize of the State for Newcomer Designers – winner
- Mia Seeger Prize – winner